Engaging with stakeholders

There are some words that I dislike greatly, but that I find myself using because I can’t think of a better alternative. ‘Incentivise’ is one. ‘Disbenefits’ is another. But my all-time least favourite is far more commonplace: ‘stakeholders’. Yet while I cringe inwardly just typing the word, the concept is an important one. Indeed, your understanding of your organisation’s stakeholders could mean the difference between success and failure. Continue reading