The four facets of a good business idea

I was reading an article in the Harvard Business Review* this morning about established companies that create entrepreneurial start-ups to try out new business ideas. They typically generate a huge number of potential ideas and need to whittle them down to the one idea that has the best chance of success.

They do this by asking four questions. These are questions that I’ve used before when working with my clients. And they’re well worth remembering.

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