When targets miss the mark

Whether it’s government administration or corporate strategy, it’s invariably only a matter of time until the subject of performance targets rears its head. From market share to how quickly you get seen in the emergency department, we have a target for that. The irony, though, is that setting a target can actually make is less likely that we’ll achieve what we want to achieve, rather than more. It’s the law, in fact: Goodhart’s law.

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