The four facets of a good business idea

I was reading an article in the Harvard Business Review* this morning about established companies that create entrepreneurial start-ups to try out new business ideas. They typically generate a huge number of potential ideas and need to whittle them down to the one idea that has the best chance of success.

They do this by asking four questions. These are questions that I’ve used before when working with my clients. And they’re well worth remembering.

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Making better decisions

There are lots of big decisions being taken at the moment. With the world moving at a rapid pace and new challenges arising on an almost daily basis, we need to move quickly and decisively if we’re to even survive, let alone thrive. But big decisions aren’t easy, especially when we have little information and even less time to think.

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